Do not sell it as a performance
Children often become tense when they hear that they need to behave, smile properly or make the photographs perfect. A better approach is to describe the session as time together with someone taking photographs while you walk, play and explore.
Plan around energy, food and sleep
A hungry or overtired child has a difficult job ahead of them. Where possible, choose a session time that works with naps and normal routines. Bring water and a simple snack for younger children, but avoid anything that stains faces or clothing.
Let children move
We do not expect young children to sit still for an hour. Movement gives us genuine expressions and helps children forget about the camera. Running, being carried, exploring and playing can all become part of the session.
Leave favourite distractions in the bag at first
A favourite toy can be useful if a child needs comfort, but introducing it too early can make it difficult to regain attention. Keep a comfort item nearby and use it when it genuinely helps.
Your reaction shapes theirs
If adults remain relaxed when a child needs a break, the session usually resets quickly. Some of the best photographs happen immediately after the moment that parents thought had gone wrong. We build enough flexibility into the session for children to be children.