People want to know who they are dealing with
For many service businesses, the person behind the business is part of the product. Professional photographs make it easier for potential clients to connect a face and personality to the service before they make contact.
One headshot is not enough anymore
Websites, LinkedIn, proposals, social media, speaker profiles and marketing campaigns all need slightly different images. A personal branding session should create a useful library: strong portraits, working images, environmental photographs and horizontal and vertical compositions.
Consistency makes a business feel established
A coherent set of images gives a small business a more intentional visual identity. It reduces the need to mix phone photographs, old headshots and stock imagery across different platforms.
The session should reflect the work
Good personal branding photography is not about pretending to work for the camera. We plan the session around real activities, tools, environments and client touchpoints that are relevant to the business.
Plan for the next six months, not only today
Before the session, think about what you will need images for over the coming months. New website pages, social campaigns, press features, presentations and product launches can all influence the shot list and make the final gallery far more useful.